Versatile Content Designer, Web Developer, and Business Leader with 18 Years of Expertise

Introduction

Hi, I’m Thomas DeMichele. With 18 years of experience in content creation, web development, and business leadership, I’ve built a reputation for creating high-impact digital platforms that consistently top search rankings and engage tens of millions of users.

Although I am a proud generalist, I am also a master of content strategy, an early adopter of AI, and an expert in taking complex, fact-based subjects and turning them into popular websites and digital products.

My work spans content strategy, front-end and back-end development, CMS management, and project leadership… you know, all the things it takes to make a successful web development business.

When I take on a project, I see it through from conception to execution, ensuring every detail contributes to its success. While this is important in pleasing clients, I rarely take on clients as most of the income I’ve made over the past two decades was through direct relationships with strategic ad partners.

Showcasing My Work

Every project listed below showcases either my ability to transform complex topics into accessible, high-traffic content that resonates with audiences, or my versatility and mind for taking ideas from concept to prototype quickly.

I’ve led the development of all platforms listed below from the ground up, driving significant user engagement and establishing them as authoritative voices in their fields.

I’ve had the privilege of working with some of the brightest minds across industries, from crypto companies to startups to insurers and brokers, leading teams that consistently deliver exceptional results. My technical expertise complements my strategic vision—I’ve designed, developed, and maintained all aspects of my business’s digital presence, ensuring each project is scalable, secure, and user-friendly.

Future Focus: AI Integration

As I continue to evolve my craft, I’m now focused on integrating AI into my work. The AI-powered tools I’m developing are designed to push the boundaries of content creation, setting new standards for efficiency and quality.

Instead of letting AI replace me and changing industries, I am currently just building out AI that can do what I do as well as I can, but faster, in order to scale my business.

Process and Expertise

For each website, I researched complex topics, gained a deep understanding, and distilled the information for the mass public, leading to these websites collectively gaining tens of millions of views. Team members handled business, assisted with development, and additional writers were hired as needed (all website pages include bylines).

For the applications, all but SpellRunners are used in-house or are prototypes for projects I plan to expand on in the future. Since all my code is proprietary and I’ve always worked independently, there are no public repositories available. Instead, I would be happy to demo the apps and code in person.

Websites

ObamaCareFacts.com: I didn’t just create a site; I built the go-to resource for understanding the Affordable Care Act. Since 2012, this platform has dominated natural search rankings, drawing in tens of millions of readers. I wrote nearly every page myself, mastering the intricacies of the ACA, and led the site to become a top result for critical terms like “What is ObamaCare” for almost a decade. Along the way, I’ve managed a team of writers, translators, and developers, while collaborating directly with major insurers and brokers to ensure the content was not just accurate, but indispensable.

FactsOnMedicare.com: This isn’t your average Medicare plan site—it’s a sophisticated, database-driven platform that dynamically generates content tailored to specific search intents. I did everything from coding to ensuring compliance with top insurers, creating a site that ranks exceptionally well and converts high-value leads. The page “AARP Medicare Advantage from UHC” is just one example of how my technical prowess and content strategy intersect to create SEO powerhouses that are as useful to users as they are profitable.

CryptoCurrencyFacts.com: Since 2015, this site has been the definitive starting point for anyone new to cryptocurrency. The page “How Does Cryptocurrency Work for Beginners” has consistently ranked at the top, thanks to my deep understanding of the topic and strategic content development. This site didn’t just inform—it set the standard for beginner’s guides in the crypto space.

FactMyth.com: A deep dive into the complexities of science, technology, philosophy, and more, this site is where my skills as a generalist shine. The page on “Deductive, Inductive, and Abductive Reasoning Explained” isn’t just highly ranked—it’s a go-to resource for anyone seeking clarity on complex reasoning. This site demonstrates my ability to tackle diverse topics and turn them into top-tier content.

MedicareAdvantageRx.com: Built using NEXT.JS, this dynamically driven site is another example of how I combine technical acumen with strategic content creation to dominate search results in highly competitive industries.

Apps

Prompter: I’ve developed an in-house AI-driven application that doesn’t just automate content creation—it redefines it. Prompter can generate full websites, auto-blog, and format code with links, images, and videos with just one click. This tool is a game-changer, far surpassing what’s available out of the box, like ChatGPT. Check out BitcoinFacts.org: All content, links, images, and YouTube videos were generated with just one click using Prompter.

Spell Runners: Designed and coded as a mobile game for iOS and Android, Spell Runners features integrated ad revenue streams and showcases my skills in game development using Unity and C#. Visit Spell Runners: Available on both the iOS and Android stores.

Solana Trading Bot: This custom TypeScript-based bot automatically trades new coins on the Solana blockchain, integrating with Raydium and leveraging both technical and fundamental analysis strategies. Although it operates via terminal and is hard to demo meaningfully, I’m happy to provide insights into its file structure and operation.

KeyGrader: An ML-based image recognition system designed to accurately grade comic books by analyzing their covers. KeyGrader consistently predicts grades with high accuracy, and I’m currently looking for a partner with a substantial image library to take this project to the next level.

Expertise

Development Expertise: Extensive experience in front-end and back-end development, with a focus on scalable, SEO-optimized platforms. Proficient in HTML, CSS, JavaScript, PHP, WordPress, TypeScript, React, Node.js, Python, C#, SQL, and blockchain technology for Web3 projects.

AI & Machine Learning: Early AI adopter and prompt engineer, integrating advanced tools to automate content creation and enhance digital experiences. Prompter, for example, is an AI-driven app where prompts are chained together to create outputs beyond what a single prompt can achieve. Meanwhile, KeyGrader is an example of my work with ML, which I have also applied to trading systems.

Team Leadership & Entrepreneurship: Proven track record of launching successful products, managing cross-functional teams, and driving business growth through strategic partnerships and innovative development. I’ve run a company for 18 years that has generated millions in revenue and gained tens of millions of users. While it’s always been a small, agile team, I’ve led all products and strategy. Beyond this, I’m constantly innovating, creating new sites and apps, many of which I did not show here.